March 2024 – Page 39 – storyboard18

IPL 2024: Punjab Kings onboards Kent as principal sponsor

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

The cricketers will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against the Delhi Capitals.

Amazon Prime unveils video dedicated to the role of women in entertainment

The video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. (Image source: Moneycontrol)

The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.

Delhi High Court denies Dish TV trademark claim; says cannot claim exclusive usage rights on ‘Dish’ word

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

The bench stated that ‘Dish’ is a common English word, and cannot be singled out to allow monopoly for its use.

HUL introduces foster caregiver leave policy

The newly introduced Foster/ Kinship Caregiver Leave is a step forward to ensure caregivers for foster children or kinship can balance their professional responsibilities with their caregiving duties.

Truecaller launches next-gen ad formats for advertisers

The design and implementation of the ad formats offer a variety of engaging options, which are crafted to capture user attention effectively leading to campaign optimisation.

rom interactive ads that encourage user participation to immersive experiences that captivate the audience’s attention, the new ad formats provide brands with the tools they need to cut through the noise and deliver their message in a way that resonates with nearly 260 million active users of Truecaller in India.

Adfactors founders and Bobby Kurian partner to launch StratInk Consulting

The joint venture will set up offices in Bengaluru, New Delhi, and Mumbai.

StratInk Consulting, the company formed by the trio, offers CEOs and investors in India Inc, communications solutions for complex business environments

Zee Sony case: NCLT hearing pushed to later date

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

The outcome of the hearing will provide clarity on whether the merger stands a chance to be reconsidered.

Tata Starbucks opens its 400th store in India; Newest addition in Coimbatore

Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

The 400th store nestled in the city of Coimbatore is situated within Lakshmi Mills compound at Pudur.

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 percent of it was targeted towards women.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.