March 2024 – Page 38 – storyboard18

Logo legacies: Stories of iconic food brand logos and their evolution over time

In an open letter, NAPi has said that its report shows that several celebrities including the likes of Alia Bhatt, Rahul Dravid, Katrina Kaif, MS Dhoni, Sidharth Malhotra, Kiara Advani, Kareena Kapoor, among others endorse unhealthy food products. (Image source: Unsplash)

Logos symbolise a brand’s history and values and give insight into its evolution throughout the years. Here is a compilation of such brand logos that have crafted a place in the market.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

From A-listers to sports icons, top celebrities capitalise on India’s IPO surge

Sebi gives green light for Firstcry's parent company Brainbees Solution IPO

Bollywood actors like Aamir Khan, Alia Bhatt, Katrina Kaif and cricket icon Sachin Tendulkar seized the bullish trend in the equity markets after the March 2020 Covid lows, reaping substantial profits.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.

Marketing regulations: Govt issues marketing code for pharma companies

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

Month: March 2024