Month: March 2024

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”