March 2024 – Page 13 – storyboard18

Dish TV’s shareholders vote against induction of three new independent directors

The company is activating 360-degree communication plan spanning media platforms. The plan combines PR, ATL and digital outreach.(Image source: Moneycontrol Hindi)

This decision was taken in an EGM where 80 percent of the votes were against Sunil Khanna, Bhushan Puri and Sonal Bankim Parekh being inducted.

Leverage.biz appoints Aakash Educational Services’ Sushant Kumar as chief marketing officer

Sushant Kumar has also had previous stints at Snapdeal and Lendingkart leading their marketing efforts.

Sushant Kumar was previously the CMO of Aakash Educational Services Ltd (AESL).

Flipkart Group recycles over 67 million liters of wastewater in one year

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

The organisation’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle.

TATA IPL 2024: Meet all the team captains

Fairplay app 'illegally' streamed IPL matches

The 17th edition of the Indian Premier League (IPL) kicked off this week, with ten teams competing until May 26, 2024. The opening match featured Chennai Super Kings (CSK) against Royal Challengers Bangalore (RCB). The captains for each team are eagerly anticipated as they lead their squads in pursuit of IPL success.

Emvies 2024: Wavemaker India and Mondelez India win big

Wavemaker India also bagged the Grand Emvie for Mondelez India’s Cadbury Celebrations - Cadbury #MyBirthdaySong campaign which used generative AI to transform the classic birthday song into personalised harmonies.

The Advertising Club hosted the 2024 edition of the Emvies, one of India’s most coveted advertising awards on March 22. Wavemaker India and Mondelez India were the talk of the town.

Thums Up launches Toofan campaign for ICC T20 World Cup

Thums Up, India has launched Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup.

The campaign features Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan.

Haier announces partnership with JioCinema as the digital streaming sponsor for IPL

With a focus on establishing a strong connection with Indian audience, Haier has embraced a digital-first approach.

In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others.

DNPA appoints Manorama Online CEO Mariam Mammen Mathew as chairperson

DNPA decided to elevate Mariam Mammen Mathew as chairperson at its recent annual meeting, where new officers were appointed to the DNPA board.

Puneet Gupt, COO, Times Internet, becomes the new vice-chairman at the DNPA. Puneet Jain, CEO, Digital HT Media, continues as the treasurer.