Month: February 2024

New consumer classification to help advertisers with precise targeting, says BARC chair Shashi Sinha and top marketers

India was operating with a classification system (SEC) built and launched in 1988 but since this was an urban classification system based on the education and occupation of what they called CWE or the chief wage earner, marketers increasingly felt the system was not a strong enough indicator of affluence. Additionally, there was no official rural classification endorsed by MRSI. NCCS was the answer that was launched in 2011. The classification took into consideration education of the CWE multiplied with the assets they owned. (From left to right: Shashi Sinha, Rajiv Dubey, Shuvadip Banerjee and Jasmine Sachdeva)

The Indian Socio-Economic Classification (ISEC) proposed by the Market Research Society of India (MRSI) is under review by BARC. Stakeholder consultations will guide the decision on adopting this new classification system.

One One Six Network enters into a strategic alliance with Centrick Marketing Solutions

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Through this alliance, Centrick Marketing Solutions’ clients will have the ability to leverage and utilise One One Six Network’s global database of human brands, sports personalities, actors, celebrities, category specialists and market voices.

McDonald’s India operator Westlife Foodworld denies ‘fake cheese’ claims

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

Westlife Foodworld Limited (WFL), who owns and operates McDonald’s restaurants across 11 states in West and South India took to LinkedIn to officially clarify that the cheese used in their products is real and actually contains cheese.

Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi

Dhruv Shringi says that for technology-enabled customer experiential products, Yatra is placing significant emphasis on harnessing AI tools to enhance the customer experience, making them more accessible for companies like ours.

As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.

Election Commission asks MIB to direct Cinema owners to screen voter awareness film

The Commission further said, AIR and DD may be asked to produce and air programmes on voter education. It also asked to appoint a nodal officer for hassle-free coordination for rolling out the voter awareness programmes as mentioned above. (Image source: Unsplash)

MIB has been asked by the Election Commission of India to direct Cinema owners to screen voter awareness film “My Vote My Duty” in theatres across country.