Month: February 2024

Hyundai’s women buyer percentage surges to 11 percent in 2023, fortified by Deepika Padukone partnership

"Creta is a cornerstone model for Hyundai, contributing to over 20 percent of our sales. In preparation for the January launch, we strategised for a Bollywood-centric approach due to the resurgence of interest in movies. Shah Rukh Khan, our brand ambassador, has been instrumental, unveiling our 2020 model. Seeking a new disrupter for the campaign, we explored collaborations with other celebrities, shortlisting Deepika Padukone," says Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India.

Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.

The impact of AI on the creator economy

Amazon’s AI-driven recommendation engine seamlessly integrates with its e-commerce platform, enhancing user experience. (Image source: Unsplash)

In a global survey conducted by Lightricks, 84 percent of content creators expressed their willingness to leverage AI if it could save them time or money.

We keep all our options open: Philippe Schaus, Moët Hennessy CEO, on India, acquisitions

My first reaction to seeing some Indian whiskey brands who are now at a high level and competing with Scottish whisky is a very positive one. This is in the sense that it elevates the consumer's understanding of and interest for the category. Whiskey drinkers are typically drinking in a repertoire, they like to try out different things and to have a national brand or a couple of national brands to choose from, says Philippe Schaus, CEO of Moët Hennessy. (Image source: LVMH official website)

Philippe Schaus, CEO of Moët Hennessy, the Wines and Spirits division of LVMH, speaks to Storyboard18’s Delshad Irani about India, investments and the luxury market.

Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024

Technology is not new to retail and going forward, AI will play a pivotal role in shoppertainment, especially through augmented reality. (Image source: Unsplash)

As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.

Omnicom Media Group UK onboards Kiran Bance as its first DEI director

During her stint as the diversity leader at the Bank of England, she developed, implemented and delivered diversity and inclusion content for key HR processes such as induction, line management training and awaydays. (Image source: New Digital Age)

Kiran Bance led Macmillan Cancer Support as the head of diversity and inclusion.

Omnicom acquires post production studio ‘Coffee & TV’

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

Through this acquisition, the first step would be the studio’s London HQ and roll out Creative Studios in New York, Los Angeles and Austin.

Godrej & Boyce unveils expansion plan, targets tier-2 and tier-3 cities to meet growing consumer demand

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

Godrej & Boyce, the flagship company of the Godrej Group, is getting ready to change the the consumer landscape in tier-2 and tier-3 cities with an ambitious expansion plan, by 2027.

FCB’s Swati Bhattacharya on her way out?

Bhattacharya has 25 years of experience in advertising and as per reports, was the first CCO in India when she was promoted to the same position in 2016.

An advertising veteran, Swati Bhattacharya has also led creative departments at JWT.