February 2024 – Page 81

Real Madrid and HP sign technology sponsorship agreement

HP and Real Madrid are teaming up to address social issues like the digital divide, aiming to accelerate digital equity globally and foster a more inclusive sports community.

The partnership aims to address societal issues including digital divide through various initiatives.

SBI Life Insurance launches campaign #SapnaHaiTohPooraKaro

A still from the campaign

The campaign emphasizes the delicate balance between pursuing personal dreams and fulfilling family responsibilities, featuring people who have bravely pursued their passions while remaining devoted family members.

Licious unveils new campaign “Have a Licious Sunday”

Licious aims to open at least 40 offline locations by the end of the current fiscal year, a significant increase from just four stores at the beginning of the year.

This campaign is a reminder to families about the joy and leisure that Sundays bring, encouraging them to savour these moments around the dining table with delicious food.

Japanese sports brand ASICs ropes in squash player Saurav Ghosal to its team of brand atheletes

Saurav Ghosal

Saurav Ghosal is known for being the first Indian men’s squash player to break into the World Top 10, with a record of 13 national championships so far.

The Body Shop partners with Diana Penty to celebrate British Rose Range in a new digital film

Diana Penty's collaboration with The Body Shop showcases the British Rose range with Vegan product formulations.

The range is vegan-certified and has floral fragrances.

82.5 Communications’ Kapil Arora joins Ogilvy Indonesia as chief operating officer

As the president of Ogilvy Group Companies, North, Arora was responsible for the growth of Ogilvy, Soho Square and Brand David's North India operations, across the communications spectrum of advertising, digital, direct, healthcare, PR, rural, retail and activation.

Kapil Arora was the co-chairman and chief executive officer at 82.5 Communications.

Nestle India Partners with ‘SOCIAL’ and ‘BOSS Burger’ to launch plant based delicacies

Designed specifically for chefs, the plant-based selection mimics the sensory characteristics of chicken, offering a recognizable texture and succulence.

The lineup comprises alternatives for burger patty and mince, giving alternatives to traditional meat-based meals.

Decade of triumph: Celebrating Satya Nadella’s Microsoft era

Use of generative AI at work has nearly doubled in the past six months. LinkedIn is seeing a significant increase in professionals adding AI skills to their profiles, and most leaders say they wouldn’t hire someone without AI skills.

The company’s stock, which fell 30 percent during the tenure of the previous CEO, Steve Ballmer, has skyrocketed under Nadella’s leadership.

Tata Motors unveils ‘Karo Life Control Mein’ campaign

The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management. 

The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.

Tata Motors records 137.5 per cent surge in October-December quarter results

Tata Motors Limited sales in the domestic & international market for Q2 FY 2024-25 stood at 2,15,034 vehicles, compared to 2,43,024 units during Q2 FY 2023-24.

Tata Motor’s domestic wholesale CV volumes were 91.9K units, marginally higher 1.1 per cent YoY.