CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.
Month: February 2024
Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries
Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.
TikTok’s global marketing head Jessica Wong departs
Jessica Wong, who took up the position of global head of marketing in May 2021, looked after category and community marketing across entertainment, music, sports and gaming, grew non-traditional marketing initiatives and led branded marketing campaigns with organisations and influencers.
Are Large Language Models and Generative AI a panacea that ails the enterprise?
Generative AI models can sometimes ‘hallucinate’, or generate information not present in the training data resulting in inaccurate or misleading content.
MMA Global India & Publicis Commerce India launch guide to maximize ROI of D2C eCommerce Investment
India’s e-commerce sector is on a meteoric rise and currently projected to hit $400 billion by 2030.
DailyHunt in talks to acquire homegrown app Koo
Mayank Bidawatka, founder, Koo, had announced in September 2023, that Koo was looking for fundraising opportunities or tie-up with a strategic partner, in order to help scale its operations.
Kellogg’s Gary Pilnick’s ‘cereals for dinner’ statement sparks controversy
Gary Pilnick added to CNBC’s Carl Quintanilla that the price of a bowl of cereal with milk and fruit costs less than a dollar, in response to the rising food prices that have left consumers concerned.
Patanjali Foods shares fell over 3 percent; despite ‘no threat’ assurance following SC crackdown on Patanjali Ayurved
An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make “misleading claims” in advertisements for its medicines.
Layoffs: Bumble to cut 350 roles
It is expected that the company will incur about $20 million to $25 million in one-time charges through the layoff process.
Wellness, sustainability and tech advancements key hospitality trends of 2024: Marriott’s Khushnooma Kapadia
Storyboard18 caught up with Khushnooma Kapadia, vice president – marketing – South Asia for Marriott International to understand how exactly marketing works for the hospitality industry and what the focus areas are.