Month: February 2024

Google Doodle for this year’s Valentine’s Day features engaging scientific quiz: ‘all about chemistry’

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google celebrated Valentine’s Day 2024 with a quirky and interactive scientific doodle and encouraged individuals to discover their own chemical element avatar.

Valentine’s Day 2024: Ad campaigns that stole hearts

While some brands used Al to create more personal experiences for customers, others employed various tactics including partnering with influencers to create user-generated content, adding relatability to the brand.

This Valentine’s Day, brands have challenged the traditional concepts of love and embraced the new and changing notions of relationships through their ad campaigns.

Sony is exploring new opportunities in India post Zee setback: Reports

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

At a press conference in Tokyo, Hiroki Totoki, President, COO, and CFO of Sony assured that the setback with Zee will not hinder the company’s investment strategy.

MIB registers 106 MSOs, cancels non-compliant registrations

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Representative Image: Piotr Cichosz via Unsplash)

While the ministry did not share the number of non compliant MSOs, in October 2023, 477 MSOs were already marked non-compliant.

Inflation has impacted entry-level segment: Tata Motors’ Shailesh Chandra

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Shailesh Chandra, Managing Director of the Passenger Vehicle Division at Tata Motors, discusses how inflation and interest rates have affected the entry-level car segment. He anticipates a slowdown in growth momentum for 2024.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.