Month: February 2024

International Mother Language Day: YouTuber Poulami Nag on how Bengali shaped her identity

Poulami Nag says that over the time, YouTube has opened up possibilities for creators to earn money through different avenues, for example, YouTube Shorts, channel membership and 'Thanks' option.

Poulami Nag who goes by the moniker Hothat Jodi Uthlo Kotha on YouTube talks to Storyboard18 about her journey as a regional language content creator and more.

Cosmos Maya’s Megha Tata moves on

Megha Tata started her career with Sunday Mail as marketing executive and went on to work across Star India, Turner International India, HBO India, BTVI and Discovery Communications India.

Megha Tata’s next move is unknown.

India shifts to a new socio-economic classification system ISEC

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

The current Socio-economic Classification (SEC) being followed in India is based on ownership of consumer durables and vehicles.

Zee-Sony merger: Will SEBI’s new revelations impact March 12 NCLT hearing?

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

While there is no confirmation from the regulatory body on reports alleging discrepancies to the tune of $241 million in Zee accounts, stakeholders wonder if it will have any bearing on the critical March 12 NCLT hearing.

India pioneering global framework on Gen AI: Rajeev Chandrasekhar

Chandrasekhar said there was a need to remove ambiguity in the use of Gen AI, seeking more clarity and adherence to ethics while stressing on the need to ensure a safe AI. (Image source: News18)

Citing Prime Minister Narendra Modi’s vision, the minister of state said India would have innovation and research centres for AI that would be funded by the government.

iCubesWire promotes Mazen Bahnassy as influencer marketing – lead

Bahnassy has more than eight years of professional experience across marketing roles. His expertise spans across the marketing industry, including influencer marketing, campaign strategy development and partnerships management.

This move aligns with the company’s upcoming expansion plans to strengthen its grip in the region.

FCB India restructures its creative leadership team

In their new capacity as national creative directors, Udayan Chakravorty and Anusheela Saha will be responsible for driving creative strategy and execution, working closely with the senior management team. As head of design, Saha will also oversee the implementation of design initiatives across all client projects, ensuring a cohesive and visually compelling brand experience.

Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to national creative directors. Saha will also take on the additional role of head of design at the agency.