Month: February 2024

Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar

"Most of our colleagues would sit 8 or 9 hours a day working on their laptop or their desktop. So what being a partner to marathons has done inside the company has been tremendous," says TCS Global chief marketing officer Abhinav Kumar.

TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.

ZEE Entertainment forms independent committee to address misinformation about company

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

The body will be tasked with reviewing and addressing the widespread circulation of misinformation, market rumours, and speculation that has negatively impacted the company’s public image and investor confidence.

Byju’s EGM drama: Phishing attack, hundreds try to join Zoom, including ‘Kevin Pietersen’, ‘Sir Michael Knight’

The control of the company will now be back with Byju Raveendran as the NCLAT suspended the order of National Company Law Tribunal (NCLT) that admitted the company to insolvency resolution process. (Image source: CNBC-TV18 and News18. From left to right: Byju Raveendran and Divya Gokulnath))

Disruptions, sabotage, calls of founders’ ouster, Byju’s extraordinary general meeting was indeed extraordinary.

Bharti Airtel introduces Anime Booth to revolutionise anime viewing

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

The service will be accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, and, with a subscription cost of only Rs. 1.8 per day.

Reddit IPO: Platform will let users buy its IPO, but Reddit has a warning

“Redditors’ participation in this offering could result in increased volatility in the market price of our Class A common stock,” the filing said. (Representative image by Brett Jordan via Unsplash)

“Redditors’ participation in this offering could result in increased volatility in the market price of our Class A common stock,” the company said in a filing.