February 2024 – Page 16

Time is the most precious commodity in my role, says Gunjan Khetan, Perfetti Van Melle India

Gunjan Khetan, marketing director, Perfetti Van Melle highlighted, "Consumer buying patterns have changed, and consumer patterns for seeking information have changed. Therefore, digital plays a big part. For an e-commerce platform, some are less suitable. If Perfetti Van Melle was a lifestyle brand or a personal care brand, I could easily understand why I need to be on e-commerce because a lot of information seeking and a lot of idea seeking happens there, and more often than not, it lands into purchase."

Gunjan Khetan, marketing director, Perfetti Van Melle India, highlighted, “Therefore, for me, prioritisation is the most important thing. Bucketing important and urgent (issues) works like magic. like to ensure I complete my work and don’t carry it home as much as possible. “

What are Amul Topicals how did they create a legacy?

Originating in the late 1960s, the Amul Girl has become an indelible part of Indian advertising history.

From India’s emergency era to the tribute to legendary radio announcer Ameen Sayani, Amul ads comment on current events and popular culture in a witty way.

Amul completes 50 years; A look back at its journey

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

Amul, deriving its name from the Sanskrit word for “priceless,” transcends being merely a brand; it embodies a narrative.

McDonalds MD takes to social media to bust allegations of “fake cheese” in burgers

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The FDA has suspended the license of a McDonald’s outlet in Ahmednagar, prompting the chain to delete the word “cheese” from various items.

Air India’s new inflight safety video celebrate India’s culture, dance, music

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms - Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha - from around the country. Each featured dance form presents a specific safety instruction. (Live from the Lounge)

The safety film is the outcome of a collaboration between Prasoon Joshi, renowned lyricist and chief of McCann Worldgroup, Grammy Award-winning music composer Shankar Mahadevan, and film director Bharat Bala.

MP State Elections: Gupshup developed WhatsApp chatbot that engaged 1.2 million people

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

Madhya Pradesh says it used WhatsApp chatbot for state elections, helping over 2 lakh voters.

Drools launches new campaign; appoints Sara Ali Khan as brand ambassador

The campaign aims to address potential health issues linked to low-quality byproducts, prioritising the well-being of pets.

Sara Ali Khan becomes the part of Drools’ campaign, which encourages pet owners to read and understand the listed ingredients on pet food packets, ensuring the inclusion of essential nutrients.