January 2024 – Page 47 – storyboard18

MAdtech Point: Data Clean Rooms are the new age media agency

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Data Clean Rooms helps the media agency to responsibly use the consumer data. While there are many use cases for clean rooms, it is the media agency that requires this technology the most, writes Gowthaman Ragothaman.

We are adopting a ‘best-fit’ approach with respect to AI: Unny Radhakrishnan, CEO, Digitas India

Unny Radhakrishnan says, "Our growth happens by way of new client acquisitions, new projects, and expansion of scope of work (with existing clients). Some of the new clients that came on board include Crocs, DET, Groupe Bayport, HMD (Nokia), Newell Brands, and a host of other companies."

Unny Radhakrishnan says that frontier realms like digital require upskilling of the workforce. To that end, Digitas, as well as the Publicis Groupe, invests significantly on learning and development so that the talent can adapt to the dynamic requirements of the digital marketing landscape.

Apple sued by a Bengaluru woman after she drops coffee on her MacBook Pro

The designer was known as one of Ive’s top lieutenants and helped run the team after former chief Evans Hankey, Ive’s successor, departed last year. (Representative Image: Barna Bartis via Unsplash)

The customer sued Apple India after spilling coffee on her new laptop, a MacBook Pro, and was denied repair coverage under AppleCare+.

CXO Moves: Exec appointments across Unilever, Mastercard, PepsiCo, The Coca-Cola Company, Kia and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sagar Sharma, Krishnan Sundaram, Virginia Sharma and Poornima Sharma)

Executives move in the world of brands and agencies.

Snap-take: Death of third-party cookies and impact on marketers

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

On January 4, 2024, Google introduced a Tracking Protection Tool, for one percent of Chrome users, which restricts third-party cookies.

Who is Priya Nair – Unilever’s new group President managing a 12 billion euro global business?

In 2023, Priya Nair became a part of the Unilever Leadership Executive which also comprises Nitin Paranjpe, Unilever's Chief People and Transformation Officer, and Rohit Jawa, who is the current CEO of HUL

Priya Nair joined Hindustan Unilever in 1995. Today, she’s leading a 12 billion euro business group for Unilever globally.

Home appliances company Atomberg inks a long-term sponsorship deal with BCCI

The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.

Atomberg has signed up with BCCI as an official partner for all India home cricket till June 2026.

PhonePe onboards Ritesh Pai as chief executive officer – international payments

Rai began his career at HDFC Bank and went on to work across BNP Paribas, Kotak Mahindra Bank, Yes Bank and Ratnakar Bank.

Ritesh Pai had led TerraPay, a financial services company, as president – products and solutions.

Bookstrapping: Five books to read in 2024

In one of the books listed, The Power of Habit, Charles Duhigg reminded us that ‘Habits aren’t destiny’. By harnessing the power of this new science, we can transform our businesses, our communities, and our lives. (Image source: Amazon)

Our reviewer Reeta Ramamurthy Gupta has listed down five books for reading this year in 2024.

Consistency yields extraordinary results, says Edelweiss Tokio Life Insurance’s Abhishek Gupta

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance states, "A work hack I live by is to always try and hire people who are better than you. And once you hire them, don’t second guess their decisions and approach. Don’t micromanage."

Never give up on learning and ensure good execution of ideas, says Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, who lives by these two mantras at work and in life.