January 2024 – Page 3

HUL: Meet the leaders who have emerged from “The CEO Factory”

The FMCG juggernaut Hindustan Unilever Ltd is known as the "CEO Factory" because of its extraordinary ability to create a large number of top executives in India and worldwide.

Hindustan Unilever has earned the title of ‘CEO Factory’ by developing leaders via marketing mastery and business expertise.

Wipro in process to layoff “hundreds” of mid level roles to improve margins

For the December quarter, its margin came in at 16 percent. (Image source: Moneycontrol)

Wipro has the lowest margins amongst the four largest India-listed IT services companies

Publicis Groupe’s L&K Saatchi & Saatchi appoints Balakrishna Gajelli as executive creative director

With over 17 years of experience encompassing art, design, branding & creative direction in advertising, Gajelli has crafted creative communications for brands such as P&G, VISA, Bumble, Johnson's Baby, Pillsbury, Amul, Tata Salt, Tata Indicom, Idea Mobile, ITC Foods, Crompton, and many others.

Previously, Balakrishna Gajelli has worked with FCB Ulka, BBDO India and Leo Burnett India.

Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027.

Flipkart to launch its payment product within a month to drive transaction velocity

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

Flipkart has been piloting its Unified Payments Interface (UPI) with a select set of users for some weeks now.

Future-Ready: Unveiling the top marketing trends of 2024

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

With consumers increasingly leaning towards conscious consumption, brands that focus on sustainability and purpose are asserting dominance on consumers’ minds.

NDTV records net loss of Rs 10.16 crore for Q3

NDTV's standalone marketing, distribution, and promotional expenses soared to Rs 33.57 crore

The company had posted a consolidated net profit of Rs 15.18 crore in the October-December quarter last fiscal.

Does NCLT hearing reignite hope for Zee-Sony merger? Or is its fate sealed?

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

NCLT has granted a hearing on March 12 to hear the plea of Mad Men Film, a Zee Entertainment Enterprises Limited shareholder seeking the execution of the terminated merger.

Microsoft’s Satya Nadella: We have moved from talking about AI to applying AI at scale

The ADVANTA(I)GE INDIA initiative will focus on three key areas to create AI fluency-Equipping India’s future workforce, upskilling government officials in AI and working to build the AI capability of nonprofit organizations. (Image source: Moneycontrol)

Satya Nadella, chairman and chief executive officer and chief executive officer of Microsoft on AI and the Big Tech company’s quarterly results.

Tata Motors surges 5 percent to hit all time high, crosses Maruti Suzuki in market capitalisation

Tata Motors stock price hit Rs 885.95 in the bourses on January 30, 2024. (Representative Image: Unsplash)

The stock has rallied over 10 percent in the last 1 month. The rally has been powered by record sales in company’s JLR unit and upcoming price hike for its passenger vehicles.