January 2024 – Page 2

Maruti Suzuki India reports a 33 percent jump in its standalone net profit for the third quarter of FY24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

For the first time, Maruti Suzuki crossed annual sales milestone of 2 million units in calendar year 2023.

Russia assets and cricket caused clashes in Zee-Sony merger deal: Report

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

Sony and Zee clashed over Russian assets and cricket as per a Reuters report.

Procter & Gamble reports net profit at Rs 228.9 crore; spends Rs 127 crore on ads in December quarter

The profit growth is led by product price-mix, productivity, and moderating cost inflation versus the base period. The sales of the company was Rs 1131 crore which is at par Y-o-Y. (Image source: Moneycontrol)

The company’s interim dividend is Rs 160 per equity share for the financial year 2023-24.

Congress sources confirm DDB Mudra on-boarded for LS elections 2024

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing. (Image source: Moneycontrol)

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.

Interim Budget 2024: Finfluencers expect women-centric boost, direct tax relief

StoryBoard18 spoke to finfluencers — Niyati Mavinkurve, a chartered accountant and digital content creator, financial educator Himani Chowdhary, and finfluencer Pranjal Kamra — about their expectations from the interim Budget and any special provisions one should look out for.

Pranjal Kamra, Niyati Mavinkurve and Himani Chowdhary give their take on the upcoming Interim Budget, their expectations and a lot more.

Swiggy records 45 percent jump in revenue; net loss expands to Rs 4,179 crore

The restaurant industry typically spends anywhere between 3 percent to 6 percent of its revenue on advertising, including online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. (Image sourced from CNBC)

Swiggy, backed by SoftBank, is reportedly considering letting go of 350-400 employees,

State of economy: IIMs struggle to place their students

This news is concerning. If IIM-L, known for its 100 placement is unable to place all of its students, what is the situation at other B schools? (Image sourced via official website)

IIM Lucknow has sent out a message to its previous batches, asking them to provide recruitment opportunities through their connections for 72 their unplaced students.

Zee-Sony merger: What to expect from today’s Singapore arbitration?

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

Sony initiated arbitration proceedings, claiming a breach of terms by Zee Entertainment. In retaliation, Zee has taken legal action to challenge the assertions made.

Nodwin Gaming invests 8mn euros in Germany based Freaks 4U Gaming

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN has the option to acquire majority control in the future by swapping equity of Freaks 4U Gaming investors and founders with NODWIN shares.

Motorola unveils new influencer marketing campaign with CGI advertising

Conceptualized and executed by Barcode Entertainment, the "Flip into the Future" campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.