December 2023 – Page 8

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Meta worries over government regulation of internet apps in proposed telecom law

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Meta’s policy head in India expresses concern about the matter in an internal communication to colleagues.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Zerodha's co-founder Nithin Kamath highlighted that he had come across an advertisement featuring a well-known star who probably had no idea of the legal status of the platform he was promoting.

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.

When Edelweiss AMC CEO Radhika Gupta’s image featured on a Parle-G biscuit pack

Radhika recently joined as a judge for the third season of startup reality show Shark Tank India.

A look at the CEO’s “first wow advertising moment”.

Government prepares to release Digital Personal Data Protection Law Draft Rules; January notification expected

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback. (Representative Image: Luca Bravo via Unsplash)

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback.

Fourteen editions later, how is NH7 Weekender working for Bacardi? Find out.

Sameeksha Uniyal started her career at Big River Radio, and went on to work across Sony Entertainment Television, Maxus and Viacom18.

NH7 Weekender acts as an activation and consumer touchpoint for Bacardi. But what impact does the experience have on the brand?

ONDC and Meta kick-off partnership to support small businesses unlock the power of digital commerce

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

ONDC will help these business solution providers become seller apps, bringing the businesses they service onto the ONDC Network and helping them drive commerce.

Zee-Sony Merger: Is Punit Goenka’s leadership giving Sony cold feet?

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

Sony agreed to discuss Zee’s deadline extension request. Upcoming NCLAT decision and SEBI investigation critical for deal.

Lok Sabha passes Indian Telecommunications Bill 2023

Unregistered machine-to-machine service providers to register by month-end, says DoT. (Representative Image: Chris Anderson via Unsplash)

The primary aim of the bill is to replace the current regulatory framework governing the telecommunications sector, which is the Indian Telegraph Act of 1885, the Wireless Telegraphy Act of 1933, and the Telegraph Wires (Unlawful Possession) Act of 1950.