December 2023 – Page 7

Square Feet to Lifestyle: Evolution of Indian real estate marketing

In the early days of the Indian real estate industry, the sector was largely unorganized, characterized by a lack of transparency and accountability. This led to numerous instances of buyer dissatisfaction and disputes. (Representative Image: Étienne Beauregard-Riverin via Unsplash)

Over the last decade, real estate marketing in India has evolved from selling spaces to marketing lifestyles.

Dream Theatre secures rights of Podium Icon’s Maradona Consumer Products programme

Podium Icons has placed the rights for bringing brand Maradona to India and South Asia with Dream Theatre.

Podium Icons has exclusively acquired the master licensor rights from Sattvica SA, the Argentine company which owns the Maradona, name, image and likeness rights, and has a range of assets and IP with which to be the sole authorised representative of the Maradona IP and to develop the Diego Maradona brand.

Zee Sony Merger: ZEEL and Sony get one month extension to close $10 billion merger

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

The one-month grace period starts December 21, the initial deadline for the merger.

Rohit Malkani and Kartik Smetacek are L&K Saatchi & Saatchi’s new chief creative officers

As CCOs, both Smetacek and Malkani, will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

GroupM’s Motivator appoints Manoj Kandasamy as chief digital officer

Manoj Kandasamy began his career at Origami Creative Concepts.

Prior to this, Manoj Kandasamy was the national agency head at ShareChat.

White Rivers Media wins 25+ business accounts in 2023’s Q4

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

In addition, the agency landed big hits in the AI and CGI arena with content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

Interactive Avenues bags e-commerce mandate for TTK Healthcare

The account will be serviced by the agency’s Chennai office.

Biscuit brand Bisk Farm appoints Rashmika Mandanna as brand ambassador

The campaign conceptualised by Mind Your Language, takes viewers on a hilarious journey as Meena Bhai discovers the magic of these crunchy baked toast biscuits.

Bisk Farm also unveiled a 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Mandanna as the protagonist named Meena Bhai—a feared don terrorizing a busy market.

The Press and Registration of Periodicals Bill, 2023 passed in Lok Sabha

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

The bill aims to replace the current Press and Registration of Books Act, 1867.

Sony Sports Network ropes in Bollywood actor Kartik Aaryan as brand ambassador – football

The film is an ode to the fans of the various football properties on Sony Sports Network. In the film, Kartik Aaryan is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys.

Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.