December 2023 – Page 9

#BlastFromThePast: DDB Mudra’s Rahul Arcot on his most loved ads

This week Rahul Arcot, group creative director, DDB Mudra, shared notes from his all time favourite ad playlist. (Stills from ads)

In this week’s #BlastFromThePast, Rahul Arcot, group creative director, DDB Mudra writes on ads that he thinks are timeless.

Diversity, inclusivity and sustainability, key words for retail businesses, says Gopal Asthana of Tata CLiQ

Gopal Asthana, CEO, Tata CLiQ

Tata CliQ’s strategy is to appeal to the modern consumer who makes product choices based on today’s concerns such as quality with sustainability.

Zee-Sony Merger: Sony agrees to discuss merger deadline extension

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Zee’s deal with Sony aims at forming a $10 billion media conglomerate.

India’s SFV platforms have user base of 250 million; 2/3rd hail from tier-2 cities

India is currently looking at a 150 million strong community of mid-core/ core gamers in 2023 alone, a significant portion of which have graduated from casual gameplay.(Representative Image: Javier Martínez via Unsplash)

The leveling up of gamers from casual to mature gaming is also spurring an increase in the viewership of livestreams.

Indian Research and Insights industry reaches USD 2.9 Bn in FY2023

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Custom research and analytics have also fuelled the domestic market to grow by 12 percent.

ShareChat Layoffs: Social media company cut about 800 employees in 2023

Following these departures in January, the company’s headcount will stand at about 500—significantly lower than its peak of nearly 2,800 employees just a few years ago.

ShareChat’s latest round of lay-offs include about 200 employees, amounting to 15 percent of its current workforce.

OnePlus emerged as the No. 1 searched android smartphone brand in 2023 on Amazon India

In 2023, the flagship OnePlus 11R 5G was the best-selling android premium smartphone by volume in the >30k price segment on Amazon.in and OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume* across all price segments.

More than 12 million OnePlus smartphones were purchased by customers via Amazon since 2014.

Condoms, onions, makhana: That’s what Indians ordered the most on Swiggy Instamart in 2023

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

Swiggy instamart witnessed a 3233 percent increase in the searches for air purifiers on its platform in November and stocked up to Rs 30,00,000 worth of air purifiers in Delhi- NCR and Mumbai.

Centre’s print media ad expenditure hits Rs 967.46 crore from 2019 to 2024

Cars was the top category with 7% share of ad space in Jan-Mar’24. (Representative image by Bank Phrom via Unsplash)

MIB minister Anurag Thakur, Information and Broadcasting Minister said as of March 31, 2019, 1,19,995 periodicals which include newspapers, were registered with the Registrar of Newspapers for India (RNI).

Zee-Sony merger: Deadline extension in limbo as talks continue

The statement clearly said that though SPNI has been engaged in discussions in good faith to extend the End Date but the Discussion Period has expired without an agreement upon an extension of the End Date.(Image source: Moneycontrol)

On December 17, immediately after their AGM on December 16, Zee Entertainment Enterprises Ltd. formally requested an extension to the merger deadline in a stock exchange filing.