Month: December 2023

Spotify layoffs: Audio streaming service to cut 17% of workforce globally

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Spotify layoffs: The company is going for layoffs despite posting a notable operating profit of €32 million in Q3 2023, marking its first profitable quarter in the last two years.

Book My Makeup launches AI-driven social commerce beauty services platform

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

By embracing technology, Book My Makeup introduces features like augmented reality makeup trials, virtual consultations, and customized beauty recommendations, making beauty services more engaging, personalized, and convenient for users.

Explained: No end in sight for Byju’s woes; what went wrong?

The payment due is regarding a contract between the two parties for sponsorships on the jerseys of the Indian Cricket Team. (Image source: Moneycontrol)

The year 2023 has been a year of challenges for Byju’s. Storyboard18 gives a peek into all the issues that have plagued the financially beleaguered edtech company.

Pro Kabaddi League: Bengal Warrior bags six brand partnerships

On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve it will sport - the League 11 logo. One of India’s news organisations, Zee News have acquired the rights for their crest to be on the shorts. And Big FM logo will be on the nape of the jersey. (Image source: News18)

The Bengal Warriors, who recently released a new jersey, will continue to wear the Sports Gaming News Only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.

AAAI re-elects Prasanth Kumar as president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Rana Barua, Group CEO, Havas Worldwide India was unanimously elected vice-president of the Association.

Mankind Pharma awards D2C digital mandate to Social Beat

McCann Worldgroup Gurugram secured the first spot in the Asia-Pacific region. (Representative Image: Giorgio Trovato via Unsplash)

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

What streaming services can learn from direct to consumer companies

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

A neutral interoperable technology stack for the streaming industry has huge benefits for the industry. Companies can focus more on their own sales and operations. More importantly, they need not worry about investing in a direction less technology stack, instead they can focus on building a universally accepted unit economics.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.