December 2023 – Page 24

Delay in Digital India Act worries stakeholders; cybersecurity, big tech dominance concerns

Despite the challenges faced by related industries, legal experts find merit in the delay. They argue that the process is meticulous and time-consuming. It necessitates extensive discussions and multiple rounds of debate to incorporate information necessary for addressing various scenarios that may arise and need to be addressed by the bill. (Representative Image: Erik Mclean via Unsplash)

The Act aims to foster an open internet, address the dominance of big tech, and ensure online safety.

India is the faster growing digital economy in the world: Union Minister Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

In 2014, the digital economy was around 4.5 percent of GDP. Today, it contributes 11 percent. By 2026, the economy is poised to account for 20 percent or one-fifth of the Indian GDP.

Mansion House Flandy’s new campaign recognises youthfulness as a state of mind

The campaign by Mansion House Flandy encourages people to live in the present moment.

The ‘Welcome the Now’ campaign is about creating a movement that encourages people to live in the present moment and foster connections, especially between generations.

Starbucks loses $11 billion in value due to boycotts

Starbucks intends to soon appoint a global brand creative leader, reporting to Narasimhan. (Representative image by Kal Visuals via Unsplash)

Analysts say that the loss incurred is likely due to slow sales, a subdued response to Starbucks’ festive offerings and global political tensions.

Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO

A study published last year stated that Indian advertisements that highlighted progressive gender roles had a positive impact, measured at 32 percent, in short-term product sales and improved the equity of a brand by 51 percent. (Stills from the ad)

Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.

ED files charge sheet against Vivo India and others in money laundering case

Indian consumers derive significant value from both the hardware and software components of their smartphones.

The ED had claimed that the illicit activities of the four arrested individuals led Vivo India to make illegal gains that were harmful to India’s economic sovereignty.

Consumer court directs Flipkart to pay 20,000 rupees to a consumer for selling shampoo over MRP

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

The court ruled in the consumer’s favour, criticising Flipkart for unfair trade practices.

Month: December 2023