Month: December 2023

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

Why is Japan big on India’s consumer market and manufacturing?

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

India’s GDP is expected to grow at 6.5 percent and is on track to become the world’s third largest economy in the medium term. According to Masahiro Goto, head of investment banking at Nomura, this puts India in a sweet spot.

Korean carmaker Hyundai to hike prices from January 1, 2024

The inaugural Grameen Mahotsav event was held in Mahemdavad, Gujarat in April 2024. (Representative image by Paramraj Singh via Unsplash)

Rising input cost, adverse exchange rate and increase in commodity prices were reasons listed by the company for the price hike.

PM Narendra Modi inaugurates ‘Uttarakhand Global Investors Summit 2023’

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

Prime Minister Modi also launched a book Sashakt Uttarakhand and the brand House of Himalayas. The theme of the Summit is ‘Peace to Prosperity’.

Pidilite’s Roff partners with Pro Kabaddi League 2023

As a part of the innovation, Roff brand is visible across multiple touchpoints like ‘Super Tackle' segment of the game, during both occurrences of a super tackle and potential super tackle situations.

The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

Denim brand Lee appoints Sara Ali Khan as brand ambassador; launches campaign “Lee: Home of the Real Denim”

Sara Ali Khan making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. (Still from the ad)

The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront.

CNN-News18 Indian of the Year 2023 to recognise industry titans who are shaping India’s economic progress

Past winners in the Business category include names like Ratan Tata, Aditya Puri, Rajiv Bajaj, Kumar Mangalam Birla and Uday Kotak, to name a few.

‘CNN-News18 Indian of the Year’ has a rich legacy of honouring exceptional individuals across various fields. The 2023 winners will be revealed at the star-studded grand awards ceremony in January 2024.

Calming Rhythms to The New Nostalgia: Highlights from Adobe creative trends report 2024

The definition of OTT broadcasting service has also been revised, which now includes social media creators, who post regularly.

Consumers’ desire to experiment, play and reimagine how creativity comes to life is reflected throughout this year’s 2024 Creative Trends Report, bringing together 2D and 3D worlds and in the popularity of both fantastical AI-generated visuals and simple, beautiful images that create a sense of wonder.