December 2023 – Page 11

Hindustan Unilever dominates GEC ad volume in first three quarters of 2023

HUL completed the merger of GSK Consumer Healthcare with itself, and acquired Horlicks brand for India from GSK for Rs 3,045 crore, in April 2020.(Image source: Moneycontrol)

Toilet soaps category maintained its leading position, securing 9 percent of ad volumes during July-September 2023 as it did in April-June 2023.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

Only 18 percent borrowers understand the data privacy guidelines: Home Credit India survey

The report emphasizes that India's role in the global economy is set to expand significantly, with its contribution to world GDP expected to double between 2009 and 2029.

Key highlights from Home Credit India’s How India Borrows Survey 2023.

Grey gets a new team to handle The Coca-Cola Company

They will collaborate closely with Thiago Cruz, chief creative officer of Grey New York, and Gabriel Schmitt, global chief creative Officer of Grey.

Hope Nardini, Raig Adolfo, Brian Weston, and David Toussaint, will be a part of WPP Open X, the bespoke integrated agency model created to service TCCC.

ZEE will not be able to meet the deadline to close the merger: SPNI

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

Despite the initial agreement stating that Punit Goenka, MD and CEO of ZEEL, would assume the leadership of the merged entity, Sony Group Corp has been advocating for NP Singh, its India MD and CEO, to take over as the CEO of the newly formed Zee-Sony entity.

Generative AI could boost India’s GDP by $1.5 trillion in 7 years, reveals EY India report

Sectors expected to benefit the most, comprising approximately 69% of the overall impact, include business services, financial services, education, retail, and healthcare. (Image source: CNBC-TV18)

EY India’s report titled ‘The AIdea of India: Generative AI’s Potential to Accelerate India’s Digital Transformation’ underscores the impact of Gen AI technology, potentially adding $359-438 billion in the financial year 2029-30 alone.

Music concerts are set to be a ₹1,000 crore business in India

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

According to a report by consulting firm EY, India’s music concerts are expected to generate revenue of ₹1,000 crore by 2025. The highest growth is expected in concerts with audiences of under 2,000 — more than double from 7,000 to 15,000.

Accenture unveils Generative AI Studio in Bengaluru

Nestled within Accenture's Innovation Hub, the studio aims to amalgamate the firm's talent and technological investments, providing a comprehensive suite of generative AI capabilities to enhance business processes and facilitate enterprise reinvention. (Image source: CNBC-TV18)

Accenture inaugurates its Generative AI Studio in Bengaluru offering a comprehensive suite of AI capabilities for business optimization. The studio aligns with a rising trend in AI spending, as per an Accenture survey, and is part of the company’s $3 billion investment in data and AI.

Google’s approach to protect users from the risks of AI generated media

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Google is partnering with the government to continue the dialogue on AI. The partnership includes Google’s upcoming engagement on the Global Partnership on Artificial Intelligence (GPAI) Summit.

Year Ender 2023 | ‘Look What You Made Me Do’ — Taylor Swift captured everyone’s imagination and the spotlight in 2023

As per data from customer intelligence platform Sprinklr Insights, shared exclusively with CNBC-TV18, the Eras Tour has clocked almost 8.6 million mentions across different social media platforms since its announcement on November 1, 2022. (Image source: CNBC-TV18)

Year Ender 2023: From becoming a billionaire to smashing records left, right and centre, Taylor Swift’s unprecedented success in 2023 marks a new ‘era’ of influence that transcends boundaries. Here’s a look at the year she has had and why her success matters.