November 2023 – Page 35

L&K Saatchi & Saatchi hires Debanjan Basak as executive creative director

Prior to joining L&K Saatchi & Saatchi, Debanjan Basak was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.

Debanjan Basak will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K Saatchi & Saatchi.

Publicis Groupe appoints Kedar Teny as chief product officer

Kedar Teny will be overseeing and expanding on the Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics.

Kedar Teny’s most recent stint was as CEO for Lowe Lintas India.

Snap’s CEO Evan Spiegel on AR, marketing and innovation

"I mean, there's a huge group of young people in India who are creating India's future right now. And I think augmented reality is going to be a key part of that. And so, you know, giving people augmented reality experiences to express themselves or to help people learn about the world, I think is a huge opportunity and whether that's partnering with brands to get more distribution or just building things for fun," Snap’s CEO Evan Spiegel.

“There’s an enormous amount of opportunity to reach the 200 million plus folks who are on Snapchat in India and growing,” believes Evan Spiegel.

Meta’s Sandhya Devanathan on 70-hour work week: Organisations must measure impact of work accomplished

Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.

Sandhya Devanathan’s statement comes out at a time when Cred’s Kunal Shah, Ola’s Bhavish Aggarwal, JSW’s Sajjan Jindal and former board member of Infosys Mohandas Pai came out in support of the statement made by Infosys’s chief Narayan Murthy.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Meta to restrict political advertisers from using Gen AI ad tools

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

AI to disrupt manufacturing sector the most: ServiceNow’s Kamolika Peres

The impact of AI on the workforce is driving significant change that will require Indian industry to invest in meaningful training to ensure quality and secure careers for people while also enhancing productivity, sales, says Kamolika Peres.

According to Peres, artificial intelligence is more than just buzz – it is set to bring in a wave of change that can rapidly improve work efficiency.

Q2 sees surge in adex and subscription revenue as Indian TV defies threats

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

Experts predict an 18-22 percent growth in ad spends and a potential 20 percent jump in subscription revenue.

Wavemaker India bolsters its North leadership team

In their new roles, both Jasmine Sachdeva (pictured left) and Dipika Bhasin (pictured right) will be reporting to Shekhar Banerjee.

The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for team Reckitt.

You’ve tasted ‘desh ka namakh’, now taste ‘Bharat Atta’: Find out more

The 'Bharat Atta' will be available through 700 mobile vans and 2,000 government-run outlets. (Image source: Moneycontrol)

The government has also decreased the per kilogram price of Bharat Atta from Rs. 29.5 to Rs. 27.5 to fight inflation.