Month: November 2023

KRAFTON mobile, sales pick up 26 percent QoQ and 9 percent YoY

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

In India, hosting large-scale Esports competitions and providing localized content helped sales and traffic return to the previous levels while the game has further solidified its position as the most popular game in the Indian market with the steady inflow of new users.

Polycab partners with Posterscope India to launch its latest campaign

Nilesh Malani, Executive President and Chief Marketing Officer, Polycab India (left) and Imtiyaz Vilatra, MD, Posterscope India (right)

In order to further strengthen the brand’s presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations.

Lava appoints Sunil Raina as the Interim managing director

With the successful launch of products like the Lava Agni, Blaze, and Yuva series, Sunil Raina has improved the brand's value proposition for consumers and developed brand loyalty.

Sunil Raina has over 20 years of expertise in product development, sales and marketing, strategy, and human resources. He has led a number of Lava’s company operations.

MakeMyTrip brings back ambassadors Ranveer Singh and Alia Bhatt in new campaign

The campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip. These films also highlight offers for first-time users, aligning with the timing for those planning their year-end travels.

Confronting the usual challenges travellers encounter when booking hotels online, such as insufficient room details and overpriced hotel bookings, MakeMyTrip’s latest spots aim to provide a solution and a revelation.

Bumble’s CEO Whitney Wolfe Herd logs out; Slack’s Lidiane Jones to replace her

Whitney Wolfe Herd (pictured left) launched Bumble in 2014 after an acrimonious departure from Match Group-owned rival app Tinder, which she had co-founded. Lidiane Jones (pictured right) has held senior business roles at Microsoft where she spent more than 12 years.

Jones will succeed Wolfe Herd as chief of Bumble on January 2, 2024 the company said.

KidZania and Air India enter into a multi-year partnership

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The collaboration between Air India and KidZania entails the development of the latter’s aviation academy.

Anand Thakur joins GroupM Nexus India as head of analytics, data and tech

In his new position at GroupM Nexus, Anand Thakur will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture.

Anand Thakur comes from Omnicom Media Group, where he held a key role overseeing various information technology functions such as software development, product development, UI/UX, and business solutions.