Month: October 2023

Tilt Brand Solutions turns communication partner for Lendingkart

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.

IPG Mediabrands releases first ‘Media Responsibility Index’ in collaboration with MAGNA

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

The MRI India evaluates media platforms across four crucial Environmental, Social, and Governance (ESG) aligned priorities: Safety, Inclusivity, Sustainability, and Data Ethics.

TV and OTT content influences perception about mental health, say 82 percent Indians: ITC Survey

Be it GenZ or Millennials, everybody is battling stress, albeit due to varying causes. The survey findings highlight the various stressors and de-stressors at Work, in Relationships and the overall attitudes towards mental health and wellbeing. (Representative Image: Total Shape via Unsplash)

ITC’s Feel Good with Fiama Mental Wellbeing Survey 2023 unveils interesting facts about Mental Health perceptions.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.

I visited Nothing’s smartphone manufacturing plant in India and this is what I saw

As you might know by now, the Phone (2), with better ergonomics, a powerful processor and better everything, is a welcome upgrade from the well-received Phone (1). But the difference this time around is that Phone (2) is manufactured entirely in India, while its predecessor was assembled, writes the tech reviewer. (Representative Image: Shawn Rain via Unsplash)

I toured Nothing’s Chennai manufacturing facility where the company assembles the Phone (2), a design-led smartphone made entirely in India. This unit is a part of the larger plant where the components are machined and tooled. The assembly process involved multiple protective layers and rigorous quality checks.