September 2023 – Page 47

Way2News appoints Abhishek Jaggi as national sales head

Before joining Way2News, Abhishek Jaggi held the role of national head lead at MX Player (OTT), where he led and managed national sales efforts for MX Player and MX Takatak. With a career spanning more than 15 years, he has held positions at renowned media giants such as Zee Entertainment Enterprise, Viacom 18, and Radio Mirchi.

In his new role, Abhishek Jaggi will oversee the promotion and monetization of Way2News’ premium language inventory, while leveraging regional opportunities to enhance brand storytelling and venture into a fresh realm of advertising.

TRAI releases recommendations on ‘Issues related to FM radio broadcasting’

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

A Standing Committee, headed by a senior officer of Joint Secretary or above level will oversee and monitor the compliance by mobile phone manufacturers (or importers) may be established by MeitY.

Netcore Cloud makes senior appointments; ropes in Kuldeep Sengar and Praveen Sridhar

Kuldeep Sengar will spearhead the company's ongoing technological innovations, especially in AI-driven customer engagement. Praveen Sridhar will look after Netcore Cloud's worldwide expansion plans and customer retention strategies. (From left to right: Kuldeep Sengar and Praveen Sridhar)

Kuldeep Sengar joins as the group chief technology officer (Group CTO), and Praveen Sridhar comes aboard as vice president, growth and special projects.

Pampers launches new campaign; gives parents inside tour of manufacturing facility

Manufacturing includes a zero human touch operation which means the first person to touch the diaper is the parent!

The film features parent actors and influencers being taken on a tour around Pampers’ diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers.

Shoppers prefer Amazon and Flipkart for convenience: Havas Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

The report further revealed that brands need to adopt AR/VR and conversational AI technology that are accessible 24×7 to win consumer confidence and trust.

PM Modi: Aspirational neo-middle class taking shape in India, women emerging as driving force

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

PM Narendra Modi addresses the global implications of a stronger and more prosperous India, in an exclusive interview with Moneycontrol.

India ad spend to hit $13.7 bn in 2024, while global advertising to exceed $1 trillion: Report

The 7-point checklist helps in evaluating creative work. The Snickers campaign ticks all 7 boxes.

Tech’s big five – Alibaba, Alphabet, Amazon, ByteDance, and Meta, attract over half of the total market in 2023.

Nykaa leadership upheaval continues; VP Sachin Kataria exits

Sachin Kataria began his career at Tata Consultancy Services and then moved to Unilever. He was also worked at firms like udaan and First Principles.

Sachin Kataria managed brand sourcing, sales, content, growth, partnerships, marketing and business development at Nykaa.

PM Modi: Today, India is known for its tech talent and tech prowess

Days before world leaders arrive in New Delhi for the G20 Leaders' Summit, PM Modi spoke to Moneycontrol about his vision for India’s role in a world riven by geopolitical uncertainties, the need for credible global institutions and dangers from financially irresponsible policies. (Image from @narendramodi via Twitter)

In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.