Pepsi maker Varun Beverages set to ride on growth in refrigerator sales in rural areas

Varun Beverages has set up a subsidiary in South Africa. The South African market is expected to be a billion-case market thanks to its high per capita consumption, said Motilal Oswal. (Representative image by Sam Cumming via Unsplash)

The stock is currently trading at 46 times its FY25 EPS estimates. Although the current valuations are stretched, and there is a limited near-term upside on the stock, it has strong growth prospects for the long-term.

Croma releases Croma Unboxed; Decodes key consumer trends on iPhones since 2020

It is to be noted that services segment of Apple, which is touted as the growth engine for the company, reportedly saw a job cut of about 100 jobs in its digital services group. (Representative Image: Laurenz Heymann via Unsplash)

Delhi witnessed an impressive 47 percent growth in iPhone sales from 2020 to 2021 and an astounding 106 percent growth from 2021 to 2022. Meanwhile, Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022.

India vs Pakistan: How brands reacted to the weather playing spoilsport

From Zomato, Swiggy, Dunzo, Uber, Amazon Prime and more. FInd out which brands had the cleverest moment marketing posts on social media during the India-Pakistan Asia Cup matches. (Image sourced via X - @BCCI).

Let’s take a look at some of the moment marketing posts by brands on social media during the India-Pakistan Asia Cup match.

Gen AI takes the stage in Bingo! Mad Angles’ rap campaign

Consumers inundated the campaign pages on social media with their own theories. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of memes that brought the theories to life.

The campaign began when Bingo! – through a cryptic TVC teaser – posed the question:“Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery.

Is Dheeraj Sinha joining FCB Group?: Exclusive

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

Max Life Insurance fields Rohit Sharma, Ritika Sajdeh to win ‘trust’

"AI will continue to grow in influence as we move forward and enable BFSI as an industry to deliver experiences that delight and differentiate themselves to their consumers," Rahul Talwar, chief marketing officer, Max Life Insurance. (Image: Stills from the ad)

Rahul Talwar, chief marketing officer, Max Life Insurance, shares the strategies behind the making of the brand’s new ad campaign, why they chose the celebrity couple, and plans for the festive quarter.