September 2023 – Page 31

SBI’s former chairman Rajnish Kumar joins Mastercard India as chairman

Rajnish Kumar said in the statement that he is keenly looking forward to sharing his knowledge, experience, and expertise with Mastercard as the company becomes an even more deeply embedded player and strategic partner to organizations across the public and private sectors in India. (Image source: Moneycontrol)

The veteran banker has previously served as the chairman of India’s largest public sector bank SBI.

Brand Blitz Quiz: Watch the regional finals (South) ft. Devaiah Bopanna & Saksham Jadon

Our quiz master Sai Ganesh, founder of India Wants To Know, was joined by guest panellists Devaiah Bopanna & Saksham Jadon.

Don’t miss the lesser-known stories of brands like Adidas, Flipkart, 5 Star, that were discussed in Brand Blitz Quiz’s Regional Finals (South Zone).

ZEE Case: SEBI told tribunal it sees red flags in transactions between Zee and Essel entities; hearing resumes today

The markets regulator SEBI has argued before the SAT that it sees significant red flags in the transactions between Zee and Essel entities.

Sony Sports Network launches new ad campiagn ahead of 19th Asian Games

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

The campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event.

Zee-Sony Merger Case: After IDBI Bank, now Axis moves NCLAT against Zee

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

The NCLAT has served notice to the company in response to Axis Finance’s plea.

MobiKwik partners with Manoj Bajpayee for campaign on credit card bill payment solutions

A still from the ad

The films present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”

Simplilearn joins forces with Wondrlab to launch new ad campaign

The #GetAheadWithSimplilearn campaign will include a series of videos covering success stories across various upskilling verticals.

Wondrlab Network conceptualized and created the concept. The campaign comprises a short film showcasing three learners at different life stages across India.

Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.

Sociowash bags the social media mandate of LEAD, a school edtech company

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.