Month: August 2023

Customer acquisition v/s Customer retention – What’s more important for startups?

Having a strong customer retention strategy will enable startups to ensure financial growth, strong customer relationships, and organisational resilience, ultimately making them enduring businesses. (Representative Image: Desola Lanre-Ologun via Unsplash)

It is imperative to keep customer acquisition costs at a minimum and increase emphasis on customer retention to have a higher conversion percentage and survive through the situation. A Bain & Company study suggests that an increase in customer retention by five percent can lead to 25 percent growth in a company’s profits.

The role of AI in personalized advertising

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

AI-driven personalized advertising does not stop at delivering tailored ads. It extends to real-time optimization.

OpenAI on track to earn $1 billion in annual revenue through ChatGPT

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

OpenAI, founded by Sam Altman and backed by Microsoft Corp is currently earning $80 million dollars in revenue monthly.

Why did Swiggy make this ad?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the pilot episode of Brand Blitz Quiz. Here’s a story behind the making of a modern and cutting-edge campaign by Swiggy.

Burger King’s motion denied by US judge in ongoing lawsuit

Burger King is not the only company fighting such a lawsuit. Fast food joints like McDonald’s and Wendy’s too are defending themselves against a lawsuit of similar nature. (Representative Image: Josue Canales Tecuatl)

Burger King’s defence in the case is that there was never an obligation to deliver the sandwich in the exact same size as it was depicted in pictures.

Elon Musk’s X lifts ban on political ads

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The decision comes into effect ahead of the 2024 US Presidential elections.