August 2023 – Page 3 – storyboard18

L&K Saatchi & Saatchi onboards Samir Shanbhag as Business Head and EVP

Before joining L&K Saatchi & Saatchi, Samir Shanbhag was with Rain Creative, Dubai where he was part of the founding team and instrumental in establishing Rain as an independent creative agency.

In his new role, Samir Shanbhag will spearhead brand and business solutions’ development and lead overall business efforts.

JSW group reportedly eyeing EV car launch in the Rs 15-20 lakh range

The report also added that the company is in the race to pick a stake in MG Motor India, the British marque owned by China’s largest carmaker Shanghai Automotive (SAIC). (Image source: Moneycontrol)

In January this year, it was reported that the conglomerate had been considering a foray into the manufacturing of electric vehicles.

BCCI bilateral media rights: Beauty continues to lie in the eye of the beholder

BCCI is one of the world's richest cricket bodies, registered under the Tamil Nadu Societies Registration Act, 1975.

The bidding for the TV and digital broadcasting rights will be influenced by the expected value investors will reap.

BCCI sets internal target of Rs100 cr per match for media rights auction

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.

NCLAT to hear IDBI Bank’s appeal against Zee Entertainment in insolvency proceedings dispute

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

IDBI bank had contested the Mumbai NCLT’s orders, which dismissed their request to initiate insolvency proceedings against ZEEL.

YoungGuns Class Of 2023: Havas’ Sarthak Ghose and Gazal Jain

Gazal Jain (left) has been part of teams that have bagged Cannes Lions. In 2022, she was also a part of Cannes Lions’ shortlist jury. She was also part of the Femme Forward Frida Program for which she was chosen to represent India at Cannes. Sarthak Ghose’s (right) creative skills were reflected in Aegon Life’s print ad called iTerm Toh Tension Khatam. The ad which came to life once the QR code was scanned won ABBY’s Bronze for its sheer ingenious execution of a person coming literally to life and entertaining by singing and explaining the product benefits.

Why did this creative duo from Havas make it to the YoungGuns class of 2023? Find out.

Subhash Chandra-led Essel Group reaches settlement with JC Flowers ARC; to repay Rs 1,500 crore over 7 months

CNBC-TV18 has learnt that as part of the agreement, Essel Group entities have committed to repaying Rs 1,500 crore within a span of seven months to JC Flowers. The terms of the settlement dictate that 15 percent of this amount would be repaid within the first 30 days, with the remaining 85 percent to be paid over the following six months, the sources said. (Image sourced from ZEE website)

The deal relates to Essel Group’s debt amounting to around Rs 6,500 crore, which JC Flowers ARC had acquired from Yes Bank at a discounted rate as part of the lender’s transfer of a Rs 48,000 crore Non Performing Assets (NPA) portfolio to the ARC for a little over Rs 11,183 crore in December last year.

BCCI media rights auction today: All you need to know

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Experts predict a departure from the extravagant spending observed during IPL rights acquisition.

YoungGuns Class Of 2023: Starcom India’s Danish Khan and Chirag Chandiramani

Chirag Chandiramani’s (left) commitment, adaptability, and ability to navigate complex landscapes makes him a trusted leader and an inspiration to aspiring professionals. Danish Khan (right) and his team lead the Meta business (both B2C and B2B) for the India market. He has a rich experience in managing businesses across sectors: tech and app, telco, auto, FMCG, QSR, mobile handset and BFSI.

The duo from Starcom India that is changing up how media agencies work for brands.