Month: August 2023

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

PepsiCo gets on the ONDC bandwagon

Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024

Through this partnership, PepsiCo aims to expand its customer outreach through ONDC’s affiliated seller applications, and provide visibility to its product portfolio by the buyers.

Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth

As of FY23, the retail business contributed 12 percent to the group’s EBITDA, up from 7 percent in FY19. This growth has been gradual in case of retail compared to Jio (from 17 percent in FY19 to 34 percent in FY23). (Image sourced via Forbes India)

RIL is banking on India’s per capita growth to lead its retail business’ explosive growth. India’s per capita income will likely hit $10,000 by 2050, going by the trend in the last 10 years. Ambani expects its retail business to ride this growth.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

WhiteHat Jr CEO Ananya Tripathi steps down

Ananya Tripathi, who joined the company April 2022, started her career as a software engineer at Tata Consultancy Services. She was the MD at KKR Capstone before joining WhiteHat Jr.

Ananya Tripathi joined WhiteHat Jr in April 2022. She was the MD at KKR Capstone before joining WhiteHat Jr.

How Maruti Suzuki is steering in the right direction

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

With the cost of owning compact cars having gone up substantially, the SUV segment is expected to drive growth.

Punit Goenka’s SEBI order appeal set for SAT hearing on September 8

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

In April, SEBI issued an interim order, barring Subhash Chandra and Punit Goenka from key positions in any listed company.

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.