August 2023 – Page 16

Perfios unveils new brand identity and logo

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

The decision is fuelled by the company’s global expansion plans in the US, Middle East, Southeast Asia, and African markets.

Akshay Kumar leads celebrity endorsements in H1 2023 with 31 hours daily visibility: TAM

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

As per TAM, celebrity endorsements saw a 21 percent growth in share during Jan-June ’22, and an 11 percent growth in share during the same period in 2023.

70 percent of Indian small businesses embrace marketing automation: GoDaddy

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

Recognizing the importance of digitalization small businesses also plan to implement digital advertising, creating a responsive website design, and position their companies better on search engines.

Mars Wrigley ropes in Jasprit Bumrah for its 25 year old Boomer ad campaign

In the TVC, Bumrah, and his teammates leave after a practice session in a frightfully obscure setting. Playing with catchphrases like– ‘Har pal fun kar, Boom Boom Boomer!', the TVC truly brings you the attributes of Boomer and Bumrah together. (Still from the ad)

The latest TVC builds on ‘Boom Boom Boomer’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’

Ranveer Singh becomes the brand face of Lavie Sport

The association with Ranveer Singh signifies Lavie Sport’s commitment to meeting the athleisure demands of today’s style-conscious youth while also staying relevant to its existing consumer base, said the company in a press statement. (Pictured: Ayush Tainwala - CEO and founder of Lavie and Lavie Sport with Ranveer Singh)

Ranveer Singh will be seen endorsing the brand’s existing portfolio along with the new collection through a slew of commercials spread across digital and social media.

Former Wunderman Thompson executive Roopa Badrinath launches Turmeric Consulting

Deriving its name from Turmeric, known for its healing properties, to its carefully curated brand identity where each letter supports and ‘enables’ the other, the consultancy intends to partner with organisations in their DEI journey by offering end-to-end consulting, assessments, audits, and customised training programs for better business outcomes and social impact. (Pictured: Roopa Badrinath)

Turmeric Consulting is a response to the times, offering a holistic and intersectional approach to its services and specialised offerings. This helps organisations embrace differences, create inclusive work cultures, enable them to conduct their business with purpose and engage more meaningfully with all their stakeholders.

DBS Bank India partners with five Indian badminton stars

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

The partnership involves Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand.

BBH India bags the creative mandate of IVAS

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

The mandate of BBH India would include managing the entire spectrum of brand development and positioning for IVAS.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Tata Capital appoints Shubman Gill as its brand ambassador

As per Abonty Banerjee, chief operating officer- digital and marketing, Tata Capital, "Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best."

As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched which will highlight the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.