Month: July 2023

Harley Davidson re-enters India; Will Royal Enfield lose its throne?

The >250 cc segment is the most popular category in India and RE currently dominates it with the Classic 350 and the Bullet. A lot of brands try to compete in this category since it revives the most traction but none are able to overtake RE. (Representative image by Henk Van der Westhuizen via Unsplash)

Eicher Motors has a pretty large stronghold on the Indian market, largely due to the Royal Enfield brand. Royal Enfield provides a good quality, butch motorcycle with road presence, at an attractive price point, giving them a large portion of the market share.

Competition is fine, cheating is not: Elon Musk after threatening to sue Meta

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Twitter demanded that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.

India’s digital ecosystem is at the gold standard with over 350 Mn active digital payment users: Redseer

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

Despite the macro challenges, the story of India’s consumption is underpinned by strong digital
drivers. It is expected to accelerate further into this decade.

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Forest Essentials Samrath Bedi and Kama Ayurveda's Vivek Sahni hope that they are able to spread the message of Ayurveda out there to the world, explain its rich benefits and represent the country and Ayurveda on a global level. (Stills from the ads)

Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.

Unstereotype Alliance’s #YouDontSeeMe campaign to address gender stereotypes in Indian advertising

As per Manisha Kapoor, chief executive and secretary general of the Advertising Standards Council of India (ASCI), "The #YouDontSeeMe campaign is aimed to encourage progressive gender depiction and breaking free from limiting traditional roles.”

#YouDontSeeMe campaign aims to shed light on gender portrayals in the media while emphasising the disparity between on-screen and real-life experiences.

Threads explained: How is the new Meta app different from Twitter? Steps to install, verification and privacy

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

Threads’ app display is very similar to Twitter, it offers an interface very similar to Instagram as well. There are buttons to like, repost, reply to or quote a “thread,” and counters showing the number of likes and replies that a post has received.