Month: July 2023

GfK CMO survey: Indians followed by Americans have a positive perspective on marketing

As per the report, factors that drive effective marketing for leaders in marketing are categorised into three pillars: Impact (capability of team and demonstration of ROI), Alignment (leveraging the brand’s commercial value and purpose), and Investment (C-suite commitment to brand and marketing investment).(Representative Image: Randalyn Hill via Unsplash)

As per CMO Outlook Index, in companies where the marketing leader feels they have a strong brand purpose, marketing typically has more influence.

Starcom’s COO Niti Kumar on P&G win, ways to handle business transitions

Niti Kumar took to LinkedIn to highlight how the agency’s team has managed to smoothly transition after winning FMCG giant P&G's digital mandate worth over Rs 100 crore after a multi-agency pitch in May. The agency has been mandated to drive digital planning, buying and activation for the company's various brands.

Niti Kumar shares tips to ensure smooth business transitions while winning new accounts.

Twitter vs Threads: Influencers on Instagram’s new app and who will leave Twitter

On the subject of Meta's Threads, influencers are appreciating the interface of the newly launched app where they are calling it uncluttered and seamless.

Those who enjoy negativity, toxicity, and complaining will never leave Twitter, influencers said. The upside is that those who don’t use Twitter for this reason will be able to find a place in Threads.

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

Future of Adtech: Navigating the growth and potential of retail media

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

Amitt Sharma, founder – VDO.AI, delves into the future of AdTech in relation to the growth and potential of retail media, highlighting its impact on the retail industry and offering strategies for AdTech companies to capitalize on this lucrative opportunity.

Meta launches Twitter rival ‘Threads’; netizens welcome tech update with memes

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

The games have begun. The world is witnessing the ultimate tech battle between the world’s richest man and the world’s most powerful social media CEO.

Meta’s Threads gets 10 million sign ups within 7 hours of launch

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.

Rohan Naterwalla, Abhinav Sinha join Punt Partners’ creative leadership team

Rohan Naterwalla joins the agency from Dentsu Webchutney where he has worked on key clients such as Hershey's, Tinder, MakeMyTrip, Platinum Guild, Facebook, Aditya Birla Capital, and Bajaj Allianz. Abhinav Sinha brings with him over 15 years of experience, having worked with diverse industries such as Mullen Lowe Lintas, Disney's Star Wars, LEGO, and Amazon Game Studios.

Both of them will be based out of Mumbai and will report to Sumera Dewan, president of agency’s creative arm Punt Creative.

IndiaPlays appoints Ami Palan as the head of marketing and strategy; Yash Thakkar as head of sales

IndiaPlays COO, Aaditya Shah expressed great enthusiasm about Palan and Thakkar joining the team, stating, "We are thrilled to announce the addition of Ami and Yash to the IndiaPlays team. Their exceptional backgrounds in marketing, strategy, and sales make them valuable assets as we strive to become a prominent name in the online gaming industry.

In her new role, Ami Palan will lead IndiaPlays’ brand strategy and campaign initiatives, with a primary focus on establishing and strengthening the brand’s presence in the rapidly evolving online gaming landscape. Yash Thakkar brings more than eight years of experience and strategic acumen to his role as the head of sales at IndiaPlays.