July 2023 – Page 3 – storyboard18

Abhinav Kumar to take over from Rajashree R as CMO of TCS: Report

Rajashree, who comes with an experience of two decades started her career at Ramco Systems. She started her journey at TCS as head, retail solutions group. (From left to right: Rajashree R and Abhinav Kumar)

As per BSE filing, TCS is undergoing changes at its senior leadership management level, which will be effective starting August 1.

Bookstrapping: Just Aspire – Notes on Technology, Entrepreneurship and the Future By Ajai Chowdhry

One of the most insightful things in the book has to be Ajai’s reference to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on character building of the students as follows, “Universities have forgotten their larger role …rarely will you here more than promised about their personal strength, cooperation, compassion and how to leave the world a better place than you found it.” (Image source: Amazon)

In Just Aspire – Notes on Technology, Entrepreneurship and the Future, Ajai Chowdhry touches upon the concept of pen friends, references to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on students’ character building, and throws light on the real meaning of charity.

“Please help me out and give justice to me,” says Byju’s employee in a tearful video

Khemka, an academic specialist revealed she is the sole breadwinner of the house and she would be driven to commit suicide if Byjus does not release all her dues. (Image sourced from Moneycontrol)

Akansha Khemka, an academic specialist said that she is the sole breadwinner of the house and would be driven to die by suicide if Byjus does not release all her dues.

Local brands Sargam, Vidisha, and Bhagwati shine in India’s consumer market: Kantar

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

The Kantar findings state that some of the brands that have gained significantly in Brand Footprint rankings this year are Sargam, Vidisha and Bhagwati. These three brands have improved their rankings by at least 30 places, and have now entered the top 100 brands based on the Consumer Reach Points (CRPs). Apart from these brands, another local brand to enter into the top 100 was Fena. Fena’s all India penetration had improved significantly from 8 percent to 13 percent.

Disney+Hotstar ropes in Google’s Dhruv Dhawan as head of ads

During his stint at Google, Dhruv Dhawan’s role involved working closely on business, marketing, product areas across large FMCG players.

Dhruv Dhawan‘s role will involve driving advertising revenues for the streaming platform, Disney+Hotstar.

Food and beverages’ leads ad volumes on TV in H1 2023: TAM

Toilet soaps took the lead among the categories during H1, 2023. The top 10 categories collectively contributed to 31 percent of ad volumes in the period. (Representative Image: Nature Zen via Unsplash)

While January-June 2023 and the same period last year only saw a minor 3 percent rise in ad volumes over the first half of 2021, individual categories showed strong growth.

Cinematograph (Amendment) Bill, 2023: What you need to know

The bill prohibits carrying out or abetting the unauthorised recording and unauthorised exhibition of films. Certain exemptions under the Copyright Act, 1957 will also apply to these offences. The 1957 Act allows limited use of copyrighted content without owner’s authorisation in specified cases such as private or personal use, reporting of current affairs, or review or critique of that work. (Representational image from Unsplash)

The Bill, which was passed by the Rajya Sabha on Thursday, is focused on fighting piracy. However, it also includes other changes.

Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

Protinex’s agenda as a brand with strong equity and legacy is to normalise the topic of health and make it as a part of everyday conversation. (Representative image by Kelly Sikkema via Unsplash)

Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.

Capgemini launches new set of generative AI offerings

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

Building on a strong generative AI momentum, the group has boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver on a strong pipeline of client opportunities.

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.