June 2023 – Page 12 – storyboard18

All of 15, Chhota Bheem, an iconic brand, eyes a bigger global footprint

Chhota Bheem’s licensing and brand partnership journey started way back in 2010, with over 150 tie-ups over the years.

Green Gold Animation in Hyderabad, the creator of the brand, is looking to forge foreign licensing partnerships.

Department of Consumer Affairs and ASCI crackdown on “Dark Patterns” in advertising

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

The Department of Consumer Affairs and ASCI agree that there is a need for a framework that could regulate the industry in order to prevent dark patterns. Read on.

Wavemaker’s chief growth and marketing officer Hamish Davies gives an inside view of the agency’s pitch game

Hamish Davies's local visits, especially for pitches, are to bring in a level of consistency across the board.

Hamish Davies, global chief growth and marketing officer, Wavemaker, discusses the new business dynamics in advertising; his India team’s performance; and more.

SEBI order casts doubts on Zee-Sony merger, potential delays expected

SEBI’s order creates hurdles for ZEEL-Sony merger as governance concerns surround Punit Goenka, potentially causing delays and feasibility questions.

Accenture Song’s Nick Law on adoption of AI and balancing creative vision and meeting client expectations

Nick Law, creative chairperson, Accenture Song

Nick Law, creative chairperson at Accenture Song talks about the evolution of AI and how we should adopt it in creative processes open-mindedly and how one can meet client expectations while applying their own creative vision while managing to create business impact.

Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

Shubman Gill emerges as most likeable cricketer: Hansa research

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others (Image sourced via Twitter - @IPL)

Some of the key factors that played a pivotal role leading to the ‘likeability’ spike include: consistency in performance, providing joy and entertainment to viewers, risk-taking ability among others.

White Rivers Media launches Gen Z research lab Capital Z

Accounting for about 27 percent of India’s total population, Gen Z is one of the dominant drivers of the digital economy. (Representative Image: imgix via Unsplash)

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C.

NCSC serves notice to Zomato, Deepinder Goyal, for “casteist” ad; launches an investigation

The Zomato ad’s “main” character is Kachra, which has references to the critically acclaimed Bollywood film Lagaan. Aditya Lakhia who is depicted as a member of an oppressed and marginalized ‘untouchable’ community personifies Kachra.

Zomato faced backlash for releasing a World Environment Day ad that was criticised for being “tone deaf” and “castesist”.

SEBI bans Subhash Chandra, Punit Goenka from holding directorial roles; ZEEL board reviews order, seeks legal advice

SEBI’s ban order is a major setback for Subhash Chandra and Punit Goenka, who have been in control of the Essel Group for over two decades.