June 2023 – Page 11 – storyboard18

Sandipan Bhattacharyya elevated to CCO, GREY South Asia

Sandipan Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles.

In his new position, in addition to India, Sandipan Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.

Pearson’s Siddharth Banerjee joins UNIVO as CEO

Siddharth Banerjee went on to lead Unilever as the country marketing director and board member.

Siddharth Banerjee has more than two decades of experience and has worked across Reckitt Benckiser, General Mills, Unilever, Vodafone, Games24x7 and Pearson.

Health and wellness influencers under scanner; Govt to release special guidelines

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

Various ministries and authorities are working together to introduce special guidelines for finance (finfluencers), health and wellness influencers.

Storyboard18 Exclusive – Affable.ai launches AI companion Skye for influencer marketing

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

The martech company said that it has partnered with Google Cloud to develop Skye, which will help marketers optimize their influencer marketing campaigns.

Govt to launch online dispute resolution platform: DoCA’s Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

In an interaction with Storyboard18, Rohit Kumar Singh, secretary of the Department of Consumer Affairs talks about consumer complaint registration and redressal process and impending health/fin-influencer guidelines.

Madhav Sheth quits realme, likely to join another Chinese phone maker

Madhav Sheth is armed with an experience of two decades and started his career at Synopsis Inc as data analyst. He moved to Priory Business Group as sales manager and from there, he moved to Perfect Communications as the sales director.

Madhav Sheth, who served for more than five years at realme, started his career at the company as the CEO in 2018.

Anshul Khanna promoted to VP and foods category head for PepsiCo India and South Asia

Anshul Khanna was previously senior director, global brands marketing, based out of Dublin (Ireland).

Anshul Khanna was previously senior Director Marketing, foods category at PepsiCo India.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Havas refreshes its brand architecture and visual identity after 20 years

The account will be managed by the Mumbai office of Mullen Lintas.

The refresh kicks off with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year.

Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.