Month: April 2023

Network18 Media and Investments posts 6 percent rise in revenue despite weak ad scenario

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Inflation softened marginally during the quarter, but economic sentiment continued to be weak, impacting the advertising revenue of the media and entertainment sector, Network18 said, adding that while staple categories saw improvement in demand, discretionary demand remained under pressure, especially in rural markets.

4P to 3S: Federal Bank’s MVS Murthy on being a culture foodie, BFSI brands’ bad practices, and 3S marketing framework

MVS Murthy, CMO of Federal Bank mentions, "The new agencies have been able to pull off extracts like storytelling, form factor adoption, adding a technology spine for delivery, measurability etc. That’s a strength. My own view is that they need to grow and build the brand muscle, the legacy agencies need to strengthen the above core." (Image source: LinkedIn)

Federal Bank CMO MVS Murthy talks about building a non-intrusive and trusted financial brand and the changing dynamics of client-agency relationships.

Marketing Mocktail: From heart to cart – emotional drivers of shopping explained

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their shopping experience for greater engagement and conversion.

Bournvita controversy: Did the Mondelez-owned brand fail to handle the deinfluencing viral video?

Mondelez India sprang into action and was quick to post a detailed clarification that the brand has only permissible and safe limits (every serve of Bournvita has 7.5 gm of added sugar, which is approximately one and a half teaspoons) of sugar content. (Stills from the tweets)

Experts note that shutting down a dissenting voice is the last thing companies should do in the age of the internet. Often, these voices cause a ripple effect where more and more users could pick on the brand and cancel it.

GroupM India’s Dialogue Factory announces transition of leadership

Dalveer Singh, head of experiential marketing, Dialogue Factory - APAC will be stepping down, and Ajay Mehta, managing director of GroupM’s iTV and Kinetic will now take over Dialogue Factory’s rural and experiential offerings along with the out-of-home offerings i.e., Cinema and OOH. (From left to right: Ajay Mehta and Dalveer Singh)

As per Prasanth Kumar, South Asia CEO of GroupM, “In the last 14 years, Dalveer has set up Dialogue Factory, GroupM’s Healthcare unit and has led multiple award-winning projects within WPP. He has created unique experiential and rural marketing practices. Ajay brings with him a wealth of experience and a proven track record of success in the industry. He has been an integral part of GroupM India for nearly 15 years and has played a key role in driving the growth and success of our businesses.”

With a year’s growth of 18.5%, MD of Amul charts expansion plans

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

This success has been achieved under the guidance of managing director Jayen Mehta, who, in an interview with CNBC TV-18 speaks about a few targets and areas of priorities that the brand aims to meet.

‘We were shocked’, Budweiser’s Todd Allen on last-minute FIFA ban on alcohol at Qatar World Cup stadium

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

Todd Allen, Vice President of Global Marketing, Budweiser, in a first speaks to Storyboard18 exclusively on their response when they got to know alcohol sales were banned at stadiums just two days before 2022 FIFA World Cup. What followed was the now famous ‘Awkward’ tweet. He shares more details on the impact of this on their relationship with FIFA as well.