April 2023 – Page 14 – storyboard18

IPLIX Media launches creator economy start up incubator

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

The agency will be launching two separate divisions to help content creators with monetisation opportunities as well as mentoring early-stage startups.

Amul’s former chief RS Sodhi joins Reliance Retail Ventures to help build grocery business

RS Sodhi, who served as the managing director at Gujarat Cooperative Milk Marketing Federation (GCMMF) since 2010, moved on from the company on January 9. Sodhi was given an extension for a period of another five years. The decision to remove Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers' cooperative that operates the Amul brand. In his place, the dairy sector cooperative giant has appointed Jayan Mehta as its MD for an interim period. (Image source: News18)

RS Sodhi will help build the company’s growth in the grocery space with a focus on fruits and vegetables.

#TBH: Why are ad agencies pivoting from ad-making to business problem-solving?

With the proliferation of startups in the last few years, the founder-CEOs who are CMOs too, came into existence. These founder-CEOs are intricately involved in building the brand. “And from a CEO lens, brand building is also always about the ‘business’ and not just about spending money on building awareness,” says Dheeraj Sinha chief executive officer, Leo Burnett, South Asia. (Representative Image: Karla Hernandez via Unsplash)

Tech disruptions and startup ecosystems are making agencies work harder to address real business issues rather than just dealing with an ad or campaign.

DD Free Dish: Understanding the surge in its popularity

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

DD Free Dish has become increasingly popular due to its ability to reach a vast rural population. Prasar Bharati’s revenue from MPEG-2 slots increased by 66 percent to Rs 1071 crore.

Campa: Rebranding an iconic brand that had faded into oblivion

One thing about a living brand is certain. It needs to be agile and move with the times, environment and audience. There is no straight answer to when or why rebrand. One size does not fit all. It entirely depends upon the life-stage of a brand and how rapidly its audience and ambition are evolving. (Representative image by Alice Dietrich via Unsplash)

Campa’s rebranding aims to break the status quo by being dynamic, vibrant and surprising with different manifestations of the same logo for different beverages.

RK Swamy draws up listing pitch, appoints i-bankers for public issue

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

In July 2022, RK Swamy and BBDO (a leading network of the global Omnicom group) announced parting of ways after an alliance that lasted 37 long years. Under a new agreement, RK Swamy bought out BBDO’s stake in the joint entity and BBDO bought out RK Swamy’s stake in BBDO India.

Storyboard18 Exclusive: Prasar Bharati to increase Free Dish slots next year, CEO Gaurav Dwivedi tells Storyboard18

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Prasar Bharati plans to increase Free Dish slots next year to cater to growing demand for free-to-air channels

Meta’s Deepa Jatkar joins Wavemaker India as chief growth officer

Deepa Jatkar has worked with the country's largest media agency ecosystem to build strategic growth programs, lead the revenue function, deploy business plans to enhance operational excellence and build capabilities at scale across the partner ecosystem. (Image source: LinkedIn)

Deepa Jatkar joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team.

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.