Category: Television

EXCLUSIVE: Broadcasters and DPOs clash as TRAI receives mixed feedback

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

With divided industry voices and absence of robust primary data on subscribers and revenue generation, TRAI’s route to prescribe robust regulatory framework is likely to face hurdles affecting growth of the broadcasting sector.

Bharti Airtel in advanced talks to acquire Tata Play

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.