Category: Television

Havas Media Network’s Peter Mears on the meaning of ‘Meaningful Media’

Peter Mears, global CEO, Havas Media Network, stated, "What we tried to do was take the industry tools of GRPs or TRPs and make them more bespoke for a meaningful media experience. So we created the Meaningful TV Rating Point, the MRP, about four years ago and it takes the criteria that we believe in to create meaningful media and applies it to television. It really allows us to surface the kind of shows that our audiences, our clients' audiences have the deepest relationships with."

Havas Media Network also developed ‘Meaningful Rating Point’ and ‘Meaningful Digital Matrix’. The media investments firm’s global CEO, Peter Mears, says that the ultimate dream is to transact on these rating points.

CTV is a pivotal frontier for advertisers today: Max Life Insurance’s CMO Rahul Talwar

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV,  CTV would be one of those pivotal frontiers for advertisers today.”

Cable operators push back against broadcaster bundles, seek fairer pricing for consumers

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters.

As per the cable operators’ body if the authority feels that the creation of bouquets by broadcasters needs to be continued for the ease of consumer in subscription process, then the discount of 45 percent should be reduced to zero.

News18 Network mega exclusive with Prime Minister Narendra Modi to telecast on Monday at 9 PM

The interview also explores the prime minister’s views on the congress manifesto, wealth redistribution and inheritance tax, among other issues including BJP’s likely performance.

In his first interview with a national TV news network, during the ongoing election season, Prime Minister Modi views on the congress manifesto, wealth redistribution and inheritance tax and BJP’s likely performance

National Broadcast Policy to be finalised by May-end: TRAI chairman Anil Kumar Lahoti

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

Lahoti said that the body’s goal is to ensure that all stakeholders in the industry get a level playing field. He added that there should be no barriers to entry and discrimination towards new entrants and different players.

Satellite TV channels up, pay DTH subscribers decline in Oct-Dec 2023: TRAI

In 2016, BARC and TAM formed a joint venture Meterology Data Pvt Ltd (MDPL), a meter management company that manages panel operations for India’s TV audience measurement system.(Picture: Unsplash)(Photo by Pablo García Saldaña on Unsplash)

Community radio showed the most growth in October 2023- December 2023 with the number of operational Community Radio stations increasing from 465 to 479.