Category: Television

TRAI directive on pay channels has broadcasters mulling legal action

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

According to the TRAI directive, pay channels available on DD Free Dish should be free to other distributors. As per reports, the broadcasters are planning to challenge the directive.

Sony Sports Network acquires exclusive TV rights for Major League Cricket 2024 in India

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Image: MLC))

The second edition of the league will kickstart with reigning champions MI New York facing Seattle Orcas in the opener at Church Street Park, Morrisville and will be live telecast in India 6th July 2024.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.

Kannada news channel Power TV goes off air

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

The Karnataka High Court has issued an interim order stating that the channel does not have the requisite license from the Ministry of Information and Broadcasting for news transmission.

OTT and TV audiences: One measurement system, one currency or multiple currencies?

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

In its recent recommendations on NBP, TRAI batted for multiple rating agencies for audience measurement across platforms including disclosure of viewership data by OTT. Advertisers and stakeholders, however, say ‘it is economically not feasible’ and recommend enhancing the existing mechanism.