Category: Television

Will multiple ratings agencies shake up the Indian broadcast industry?

According to TAM Digital AdEx report, excluding Twitter, YouTube.com was the leading publisher during Q1CY24 as compared to Q1CY23. (Photo by Firmbee.com on Unsplash)

According to stakeholders, the introduction of a second rating agency within the broadcast ecosystem can be a valuable addition. By providing a more nuanced view of audience behaviour, it can ultimately lead to better content creation, more targeted advertising campaigns, and a more robust broadcast industry overall.

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

MIB’s Anurag Thakur launches Prasar Bharati’s news sharing service SHABD; Says ‘historic day for India’s I&B sector’

Union Minister of Information and Broadcasting, Anurag Thakur said the SHABD service is being offered free of cost for the first year as an introductory offer. He said the service "will revolutionize the news industry and will massively support the smaller news organizations that do not have the benefit of an extensive network for content gathering."

SHABD will share content with the rest of the print and electronic media industry of India, providing news stories in all major Indian languages across fifty categories.

M&E Future: Unified interface to be critical for CTV’s growth

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.