Special Coverage – Page 20

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

EXCLUSIVE: DD Free Dish pushes to double subscriber base; to focus on premium households

The participation fee for MPEG-2 slots is Rs 1.50 crore while of MPEG-4 slots is Rs 3 Lakhs.

In May, Prasar Bharati announced plans to increase DD Free Dish slots next year. The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.

Broadcasters question Prasar Bharati’s role in the private sector | Can PR agencies stop their decline into obsolescence?

(Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Broadcasters question Prasar Bharati’s role in the private sector: EXCLUSIVE

The newly elected President, Kevin Vaz, remarked, “It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India’s appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India’s soft power globally."

During a stakeholders’ consultation meeting, chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, broadcasters suggested that Prasar Bharati and DD Free Dish restrict itself to DD channels to educate the masses. The cable TV industry has also raised various objections including advertising time on Pay TV channels.

GCPL looks for advertising opportunities in gaming and esports IPs | Prasar Bharati invites applications for allotment of vacant DD Free Dish

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt to focus on increasing employment in M&E industry; creating access to tech and funds

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

India will organize the first World Audio Visual & Entertainment Summit from 20th -24th November in Goa. “WAVES as the input and IFFI as the output will establish a major hub for creativity and talent in India,” said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.

BREAKING: MIB to convene meeting on July 19 to discuss TRAI’s recommendations on NBP

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The Ministry of Information and Broadcasting will discuss TRAI’s recommendations on the National Broadcasting Policy (NBP) 2024, with broadcasters and teleport operators.