Category: Social Media

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”

Life lessons by OpenAI CEO Sam Altman after he turned 30

Altman made the remark on X, after a user jokingly asked how much the company loses in electricity costs due to users being overly polite. His response? “Tens of millions of dollars well spent.” He also added, “You never know.”

Life is not a dress rehearsal—this is probably it. Make it count. Time is extremely limited and goes by fast, says Sam Altman.

The growing irrelevance of PR agencies: Can agencies stop their decline into obsolescence?

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell. (Image sourced from Moneycontrol)

The PR industry is at a crossroads, facing a fast-changing media landscape and evolving client demands while the threat of in-house teams looms large. Can PR agencies adapt to survive or are they becoming obsolete?

PM Narendra Modi amasses 100 million follower on X; Becomes most followed world leader

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

PM Modi has a large following across social media. While the number on X is staggering, YouTube and Instagram don’t fall short by any regard. On YouTube, the PM has around 25 million subscribers and on Instagram, he has around 91 million followers.