Category: Social Media

As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Despite the ASCI and CCPA guidelines in place to curb surrogate advertising, liquor brands frequently exploit loopholes. Industry watchers say the current guidelines lack clear definitions, in addition with weak enforcement mechanisms and insufficient penalties.

Homegrown Twitter-copy Koo to shut down after failed acquisition talks

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Once touted as X (formerly Twitter) rival, Koo had positioned itself as the homegrown alternative to X. Co-founders say Koo could have easily scaled internationally and given India a global brand that was truly made in India and this dream will remain.

The games of #sponsored: May the most authentic influencer win

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

Brands need to crack the code on the influencer’s audience. Are they real people, or just a mirage of likes?

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

‘Byju Raveendran put himself on a pedestal and stopped listening’: Unacademy CEO Gaurav Munjal

Munjal also shed light on the current investor landscape. "Some Investors are assets, some are liabilities. Trick is to figure out the ones who are assets and listen to them,” he said.

Munjal shared some of his learnings on X, positioning Byju’s as an example of what could have been done differently. “Don’t listen to everyone but have people who can give you blunt feedback,” he said.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

LinkedIn’s Top Voice – Badge of honour or mere hook?

Not all voices on the professional networking platform hold equal weight – some offer valuable industry insights, while others may use the platform to promote personal beliefs disguised as professional pronouncements. (Representative image via Unsplash)

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?