Tag: PR industry

The growing irrelevance of PR agencies: Can agencies stop their decline into obsolescence?

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell. (Image sourced from Moneycontrol)

The PR industry is at a crossroads, facing a fast-changing media landscape and evolving client demands while the threat of in-house teams looms large. Can PR agencies adapt to survive or are they becoming obsolete?