Category: Social Media

76% Indian consumers concerned about privacy, data sharing on social media: PwC report

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

According to the PwC’s Voice of the Consumer Survey 2024, social media is the least trusted channel. The report also notes that 82% of Indian consumers consider the protection of personal data as the most crucial factor in building trust.

Nikhil Kamath targeted by ‘Liver Doc’ for promoting consumption of alcohol in latest podcast episode

Kamath owns around 1.6-1.7 percent of Radico's stock worth Rs 400 crore.

Dr. Philips took to X to pointing out that no safe level of alcohol that is good for human health. “No amount of alcohol is safe because it is not just a liver poison, it is systemic poison. It gets to every part of your body. Even single to lowest exposure can wreck your DNA and promote cancer formation,” he said.

‘Ather has sh*t marketing but great product’: Nikhil Kamath on why he invested in Ather Energy

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

Kamath shared, “Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product. The reason we made this investment is also this, every ancillary player in this space said #Ather, the product is the best, but they don’t know how to sell, conservative, measured, etc.”

As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Despite the ASCI and CCPA guidelines in place to curb surrogate advertising, liquor brands frequently exploit loopholes. Industry watchers say the current guidelines lack clear definitions, in addition with weak enforcement mechanisms and insufficient penalties.

Homegrown Twitter-copy Koo to shut down after failed acquisition talks

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Once touted as X (formerly Twitter) rival, Koo had positioned itself as the homegrown alternative to X. Co-founders say Koo could have easily scaled internationally and given India a global brand that was truly made in India and this dream will remain.

The games of #sponsored: May the most authentic influencer win

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

Brands need to crack the code on the influencer’s audience. Are they real people, or just a mirage of likes?

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

‘Byju Raveendran put himself on a pedestal and stopped listening’: Unacademy CEO Gaurav Munjal

Munjal also shed light on the current investor landscape. "Some Investors are assets, some are liabilities. Trick is to figure out the ones who are assets and listen to them,” he said.

Munjal shared some of his learnings on X, positioning Byju’s as an example of what could have been done differently. “Don’t listen to everyone but have people who can give you blunt feedback,” he said.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.