Category: Quantum Brief

Self-care brand 82°E rolls out a campaign for 82°E Man, men’s skincare products

The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a 3-in-1 Face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

The launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care.

Banijay Asia forays into SouthEast Asia through CreAsia Studio

Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations. (Image source: Official website)

Banijay Asia, a joint venture between Dhar and Banijay Group, had established the company and also owns Endemol Shine India.

Tata Motors and Bandhan Bank sign MoU to finance commercial vehicle buyers

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

As per the MoU, Bandhan Bank will offer convenient financing solutions to customers across the commercial vehicle portfolio of Tata Motors. The customers will benefit from the lender’s wide network across the country as well as its easy repayment plans.

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.

Interior design company HomeLane may acquire DesignCafe: Reports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The deal could take take Homelane’s valuation to about Rs 3000 crore.

Pay DTH has attained total active subscriber base of around 64.18 million: TRAI report

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan). The total active subscriber base has decreased from 65.50 million in QE June 2023 to 64.18 million in QE September 2023.

Publicis Groupe to repurchase 2 million shares

Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.