Category: Quantum Brief

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

During the provisional empanelment period, the base rate applicable to Private FM Radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.  

OnePlus’s brick and mortar retail presence plans hit a bump; OnePlus phones spotted in grey markets

OnePlus India has not had an Indian exec at the helm of its local operations since Navnit Nakra’s exit in June 2023. (Image source: Unsplash)

Due to a lag in margins, negligible in-store promoters, delayed supplies and very small on-ground team, retailers have questioned the feasibility of the company’s expansion strategies.

Ranveer Singh formally publicizes himself as co-founder of Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.

Indian ad revenue set to soar to Rs1,55,386 crore in 2024: GroupM India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

At 10.2 percent India will be the fastest growing top market said the report from GroupM India.

Mahindra Finance to collaborate with IBM to launch new super-app

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

The super-app will act as a digital enabler for customers in metro as well as non-metro cities. It will provide them with 24×7 access to products and solutions in a simple and secure manner.

Viacom18 and JioCinema announce new innovations for advertisers ahead of IPL

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation.