Quantum Brief – Page 40

ZEEL to reassess overall cost; sets ambitious target to achieve by FY26

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

The company is also looking at moderating their third-party content acquisition as part of its comprehensive cost optimisation strategy.

LED board ads distracting; Karnataka HC issues notice

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The petition highlighted that the bright LED lights could lead to visual disturbance, discomfort, and temporary blindness during nighttime.

X will allow ads to run next to selected content creators

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

This move will present flexibility to the advertisers to ensure that their ads don’t run next to controversial or content deemed as offensive.

Mankind Pharma to enter into niche export market

Besides the US, the company also exports to many countries including Sri Lanka, Nepal, Chile, and Kenya among others. (Image sourced via Forbes India)

Mankind Pharma’s Vice Chairman, Rajeev Juneja said the firm is determined to venture into the export market with niche products — any product that is complex, difficult to make, and has entry barriers.

Shah Rukh Khan statement on naval officers’ release from Qatar; denies any role

The Bollywood star’s team issued a public statement soon after the ex-BJP leader’s post went viral. (Image sourced via News18)

Khan has denied any involvement of his with regards to the release of the navy veterans.

Skechers partners with Mumbai Indians to unveil new women’s team jersey for WPL 2024

community and connection they foster among fans. (Image source: BCCI Women)

Mumbai Indians are set to enter the 2024 season of the Women’s Premier League as the defending champions.

McDonald’s new campaign sends kitchens on vacation

The ad depicts a family packing off their microwave and toaster on a coach trip, then eagerly getting into their car and driving to their local McDonald’s.

Created by TBWA, the ad film ‘Send Your Kitchens on Vacation’ has various ways available for customers to pick up food from McDonald’s.

Federal Bank partners with News18 and Tata Trust for cancer awareness film

This film is part of the Sanjeevani initiative, aimed at fostering dialogues about cancer, eliminating misconceptions and promoting early screening in combating the illness.

The film #YaadRakheinScreenKarein urges people to consider the importance of cancer screening in their everyday lives.

Tata Digital to integrate assets BigBasket, 1mg and Cliq under Tata Neu app

As per reports, Tata Digital’s flagship digi-asset BigBasket is looking to raise around $100 million in funding from its parent Tata Sons. (Image source: Moneycontrol)

According to the company this will increase efficiency in operations.

Terribly Tiny Tales unveils Instagram film with Philips Airfryer on Valentine’s

The ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the help of a Philips AirFryer,

The ad film features newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.